Concentrate For A Mate (2020)

Making the road safer for everyone.

Client(s): Transport NSW, Telstra, HardEdge (Re:ACT)

Branding, Animation, Illustration, Integrated Campaign

‘Concentrate For a Mate’ is a road safety campaign that aims to make 18 - 25 year old road users avoid distractions when interacting with roads. It strives to unite all road user’s through positioning a commitment road safety as everyone’s job. It places good behavior in a socially positive light, galvanizing a community of road users through encouraging one to ‘concentrate for a mate’.