Get Hunger Talking (2020)

Making sure Australia’s youth don’t go hungry.

Client: Foodbank

Motion Design, Typography, Copy Writing, Integrated Campaign

Problem: COVID-19 as exponentially increased food insecurity amongst Gen Z, yet some people are not seeking out the help they need, with shame and embarrassment accounting for 63% of the sited barriers to assistance.

Insight: 80% of Gen Z have never spoken to their friends about food insecurity. You can’t contribute to a conversation that doesn’t exist.

Idea: We need to start the conversation. We need to ‘Get Hunger Talking’.